Google Trends can provide visuals about when and how many times a given keyword is searched, compared to search frequency at other times of the year.
Being able to prioritize cyclical trends with the highest traffic means fewer marketing missteps.
Avoid temporarily popular keywords
Is it a new keyword that is popular, or is it just a transitional phase?
When you need to know if a keyword people are searching for is legitimately trending or just hot today, Google Trends can help.
The left sidebar of the tool displays the Search Year tab, where chile mobile database you can explore search interest for popular topics over the past 12 months.
The “spikes” are clearly visible and usually occur around unique moments.
When creating search terms, it’s helpful to avoid those that are only popular with Google searches during special or limited time periods such as Christmas or the Olympics as they won’t deliver as many new visitors to your company’s homepage year-round as more carefully curated terms would.
A great example of a term that quickly fades away as it becomes popular is ‘Tiger King.’ Released on Netflix in late March, you’ll notice a peak until April, after which the keyword doesn’t really gain any traction.
Tiger King Soars on Netflix
Use long-tail keywords to mine content
Ranking 1 in the SERPs for “Caribbean cruise” is still a difficult task, but there’s no reason you can’t get to the top of Google search results for long-tail variations of trophy phrases.