Site structure is all about grouping and linking the content on your site. So far, we’ve mainly discussed what are called categorical links: links on your homepage, your navigation, and categorization. Contextual links, on the other hand, are internal links in page copy that reference other pages within your site. For a link to have context, the page you’re linking to should be relevant to someone reading the current page. For example, if you look at the previous paragraph, we linked to a post about a tag so that people who were interested could learn more about it.
Your most important pages are likely to be very related frequently jamaica mobile database to a few pages of content on your site, so you’ll link to those pages most often. Remember, not only are the pages you link to relevant, the context of the link is also important.
Google uses the context of your link to gather information about the page you’re linking to. It’s always used the anchor text or link text to understand what the page you’re linking to is about. But the anchor text isn’t the only thing Google looks at. These days, it also considers the content surrounding the link to gather additional information. Google is getting better and better at identifying related words and concepts, and adding links from meaningful context enables Google to properly value and rank your page.