Customers use navigational keywords when they are in the research phase of finding the perfect product to buy. The best part is, they have already decided to buy, they are just comparing what products are available and which ones are the best value for money. During this phase, customers will use keywords that include brand names, specific product names, specific services, or reviews. Some examples of navigational keywords include “Peloton reviews” or “exercise bike prices.”
Trading Keywords
Transactional keywords, or “buy now” keywords, are terms namibia mobile database and phrases with the most buyer intent. The customer is ready and wants to buy, the only question now is who to buy it from. Examples of transactional keywords are “best places to buy KitchenAid” or “discount codes for area rugs.” Remember, even though transactional keywords close a sale, it doesn’t mean your goal should only be to rank for these keywords in your SEO strategy.
Your goal is to find keywords that match each stage and then create useful content that incorporates those keywords. You do this to attract your target audience, convert them into buyers, and keep them as loyal customers.
Consumers don’t usually buy right away, hence the buyer’s journey. They also prefer to buy from someone they know or someone they trust. That’s why providing problems and solutions to people’s information searches through your content allows you to meet them early in their journey.