SEO KPIs you should be tracking to learn more about how to implement these metrics on a broader level, but when developing specific goals and performance indicators for your keyword strategy, consider using:
Keyword rankings. While there are many different opinions in the SEO community about whether rankings should be reported, they are essential in the context of a keyword strategy.
Keyword Footprint. Tracking the number of keywords indexed for your site can be a strong indicator of your ability to improve your site’s organic visibility.
Organic keyword trends. Tracking the number of keywords showing up in each group of positions can help demonstrate growth and progress. For example, setting goals or tracking KPIs around increasing the number of keywords in the top 3 and 4-10 groups can help you determine the scope of your strategy.
Think topics, not keywords
Gone are the days of optimizing your web pages for a bangladesh mobile database single keyword, in 2021 you need to think about how to optimize your theme.
Using topic clusters can be a very effective approach, and thinking about how to structure your content in this way can make it easier to group keywords when developing your strategy.
At this stage, you need to think about how your keyword strategy can help build topic authority. This is about making your website the best in your field by creating content that covers a topic in depth.