Search results for speakers
Posted: Sun Feb 09, 2025 9:42 am
Since Google knows what users are looking for better than anyone else, the best way to determine search intent is to look for commonalities among the current top-ranking pages. For example, the results for “SEO tips” are all listicle blog posts. However, the results for “speakers” are all category pages from e-commerce sites.
tips Search results
This tells us that people searching for “speakers” are in buying mode, while people searching for “SEO tips” are in learning mode. If you want to rank, you need to keep this in mind and create content that aligns with search intent.
Choose a descriptive URL alias
In the section on building a successful SEO website, we talked about using a logical URL structure. For each page or post you publish, you also need to set a descriptive alias the part at the end of the URL.
Let’s say your target keyword is “black mens jeans.”
If your URL doesn’t have subdirectories like blog, you can simply set the alias to your target keyword.
yourwebsiteomblack-mens-jeans
If there are "logically related" subdirectories, such as jordan mobile database mens or jeans, it is usually best to exclude repeated words.
yourwebsiteommensjeansblack
Write a compelling headline
Your title is the blue, clickable text that appears in search results. It’s one of the things that draws searchers to your page, so it’s important to make it as appealing as possible. The easiest way to do this is to align it with the search intent.
tips Search results
This tells us that people searching for “speakers” are in buying mode, while people searching for “SEO tips” are in learning mode. If you want to rank, you need to keep this in mind and create content that aligns with search intent.
Choose a descriptive URL alias
In the section on building a successful SEO website, we talked about using a logical URL structure. For each page or post you publish, you also need to set a descriptive alias the part at the end of the URL.
Let’s say your target keyword is “black mens jeans.”
If your URL doesn’t have subdirectories like blog, you can simply set the alias to your target keyword.
yourwebsiteomblack-mens-jeans
If there are "logically related" subdirectories, such as jordan mobile database mens or jeans, it is usually best to exclude repeated words.
yourwebsiteommensjeansblack
Write a compelling headline
Your title is the blue, clickable text that appears in search results. It’s one of the things that draws searchers to your page, so it’s important to make it as appealing as possible. The easiest way to do this is to align it with the search intent.