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Imagine being a mobile game developer today, especially in the West. iOS has 60% of smartphone share and 80% of teen share in the US, as well as over two-thirds of mobile game revenue worldwide. Furthermore, you only have to support a handful of iPhone models to reach nearly 90% of iOS users. The rest of the global market is split between hundreds of different Android devices. Forced to choose between these two platforms, developers will always choose iOS. However, by using Unity, they can easily support all platforms including the web, thereby increasing their revenue potential by over 50% at little incremental cost. In turn, this additional margin leads to better games for all users, which leads to better monetization and greater profits. Apple obviously prefers to make exclusive games, and games that are fully optimized for its hardware, but it can be argued that it is better for everyone including iOS users and the App Store for most mobile developers to use Unity.

Another example of a key exchange solution includes gaming service saudi arabia mobile database providers, such as Microsoft’s PlayFab and Amazon’s GameLift. These provide publishers with unified backend infrastructure capabilities, such as player account management and single sign-on, leaderboards, matchmaking, analytics, voice chat, and more. Any online game requires these solutions, and building, testing, and scaling them for each game is time-consuming—especially those that support cross-platform purchases and play. However, the core technology required for these services is essentially the same. As a result, most developers outsource these solutions. In addition, Microsoft and Amazon use PlayFab and GameLift to entice developers to use Azure and AWS, which would otherwise be more expensive.