What are the challenges of creating visual content?
Posted: Tue Feb 11, 2025 3:36 am
According to research conducted by the aforementioned company Venngage , the biggest challenges for marketers who want to create engaging visual content include:
maintaining consistency of created content,
maintaining good design of published content,
obtaining data and statistics relating to this content.
challenges - visual content - visual marketing
Source: Venngage, 2021
As you can see, these are not problems that would b japan telegram data e impossible to solve from the brand's perspective.
In fact, most of them can be solved with appropriate training or top-down assumptions regarding visual communication.
Despite these adversities, it must be remembered that in today's world, creating visual content simply cannot be avoided.
This is also a key area worth investing in if we are thinking about building a competitive advantage for our brand.
Unfortunately, there are no shortcuts here.
To sum up:
Our brains are programmed to remember primarily what we see. This means that we absorb visual content much faster, easier, and more effectively than text.
Many brands consider visual marketing to be an important part of their marketing efforts. Few may realize that it is absolutely crucial if we want our efforts to be effective.
Visual marketing brings with it certain challenges that many brands must face. In many cases, however, these challenges can be met by investing in appropriate training, using the help of marketing consultants , or preparing schemes and assumptions based on which marketing content will be created.
maintaining consistency of created content,
maintaining good design of published content,
obtaining data and statistics relating to this content.
challenges - visual content - visual marketing
Source: Venngage, 2021
As you can see, these are not problems that would b japan telegram data e impossible to solve from the brand's perspective.
In fact, most of them can be solved with appropriate training or top-down assumptions regarding visual communication.
Despite these adversities, it must be remembered that in today's world, creating visual content simply cannot be avoided.
This is also a key area worth investing in if we are thinking about building a competitive advantage for our brand.
Unfortunately, there are no shortcuts here.
To sum up:
Our brains are programmed to remember primarily what we see. This means that we absorb visual content much faster, easier, and more effectively than text.
Many brands consider visual marketing to be an important part of their marketing efforts. Few may realize that it is absolutely crucial if we want our efforts to be effective.
Visual marketing brings with it certain challenges that many brands must face. In many cases, however, these challenges can be met by investing in appropriate training, using the help of marketing consultants , or preparing schemes and assumptions based on which marketing content will be created.