How to reconcile marketing and sales?

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Even though at times this task may seem impossible, striving for reconciliation between both sides of this conflict is necessary.

Let's first consider what causes friction between the marketing and sales departments and, as a result, why it is so difficult to achieve agreement between them.

To our aid comes a study by DemandBase – a company providing solutions supporting the coordination of marketing and sales departments – which showed that the biggest challenges standing in the way of poland telegram data achieving this coordination are:

lack of proper data,
improper communication,
non-working processes .
the biggest challenges of marketing and sales coordination – marketing and sales

Source: DemandBase, 2020

It turns out that the most common reasons for problems in proper cooperation between both departments are procedural issues and those related to the flow of information.

When striving to improve the quality of cooperation between marketing and sales departments, these are certainly areas that should be addressed first.

It may be crucial to try to make the marketing director and sales director find a common language and stay in constant contact. This will ensure a better flow of information between the departments they manage, which should translate into the effectiveness of their cooperation.