Six Things Google Wants to See on Your Blog
Posted: Mon Dec 23, 2024 7:12 am
Every blog owner wants to get as much traffic from search engines as possible – that’s obvious. So it’s worth knowing what Google wants to see on your blog so that it can rank higher.
The article answers the questions:
How to properly prepare a blog for positioning?
How does blog content impact positioning?
How to prepare content for SEO on your blog?
Google is the foundation. Although you may hear the statement that Google is buyers email list everything and you cannot rely only on them, reality verifies this statement. The truth is that you have to make an effort to get as much traffic as possible from this search engine.
Contents:
Positioning is constantly changing
Support brand development with content
Troubleshooting
A mobile and tablet friendly website
Backlink mix
Media-rich websites
Geographic location
What should be done in this situation?
Positioning is constantly changing
Modern SEO methods differ in many ways, and it is hard not to notice. The quality of Google's evaluation of individual pages is improving year by year . Just a few years ago, the highest places in the ranking were occupied by old websites , equipped with a lot of links . As a result, you could find articles there even from ten years ago. Fortunately, those days are gone, replaced by fresh websites , where the content is regularly updated. So let's take a look at today's search results . When searching for information about a given company, we receive information about opinions , among others, from Facebook, we also see the exact address with a phone number , and more importantly, we have the opportunity to locate the company in Google Maps . So what does Google want to see on your blog?
Support brand development with content
Brand development supported by content is the first thing Google wants to see on your blog or website since the Panda algorithm update . This is primarily due to the fact that Google intends to send users only to trusted sites, i.e. completely safe. In practice, this means that the search engine in question will not send anyone to a poor quality blog or website , where the content is very poor, the author is invisible, and the company does not have an address or phone number. In other words, the idea behind the 2011 Panda update and all its amendments is that Google intends to put high-quality websites first .
Troubleshooting
Another update worth mentioning is Hummingbird – this solution is particularly important in the area of keywords , which bloggers cannot forget about. Based on this update, Google ignores “naked” keywords , focusing primarily on the intentions of users who search for a given phrase . In practice, this means that the search engine intuitively realizes that when a user types the phrase “heartburn” they are not looking for this word, but for the phrase “why do I have heartburn?” or “what medications will help me with heartburn?”. In practice, this means that Google intends to direct users to websites that provide solutions to a specific problem. As you can see, the way you solve a specific problem significantly affects the position of your website in the search results . An important factor to remember is to learn how to solve problems in the context of a specific blog or website .
The article answers the questions:
How to properly prepare a blog for positioning?
How does blog content impact positioning?
How to prepare content for SEO on your blog?
Google is the foundation. Although you may hear the statement that Google is buyers email list everything and you cannot rely only on them, reality verifies this statement. The truth is that you have to make an effort to get as much traffic as possible from this search engine.
Contents:
Positioning is constantly changing
Support brand development with content
Troubleshooting
A mobile and tablet friendly website
Backlink mix
Media-rich websites
Geographic location
What should be done in this situation?
Positioning is constantly changing
Modern SEO methods differ in many ways, and it is hard not to notice. The quality of Google's evaluation of individual pages is improving year by year . Just a few years ago, the highest places in the ranking were occupied by old websites , equipped with a lot of links . As a result, you could find articles there even from ten years ago. Fortunately, those days are gone, replaced by fresh websites , where the content is regularly updated. So let's take a look at today's search results . When searching for information about a given company, we receive information about opinions , among others, from Facebook, we also see the exact address with a phone number , and more importantly, we have the opportunity to locate the company in Google Maps . So what does Google want to see on your blog?
Support brand development with content
Brand development supported by content is the first thing Google wants to see on your blog or website since the Panda algorithm update . This is primarily due to the fact that Google intends to send users only to trusted sites, i.e. completely safe. In practice, this means that the search engine in question will not send anyone to a poor quality blog or website , where the content is very poor, the author is invisible, and the company does not have an address or phone number. In other words, the idea behind the 2011 Panda update and all its amendments is that Google intends to put high-quality websites first .
Troubleshooting
Another update worth mentioning is Hummingbird – this solution is particularly important in the area of keywords , which bloggers cannot forget about. Based on this update, Google ignores “naked” keywords , focusing primarily on the intentions of users who search for a given phrase . In practice, this means that the search engine intuitively realizes that when a user types the phrase “heartburn” they are not looking for this word, but for the phrase “why do I have heartburn?” or “what medications will help me with heartburn?”. In practice, this means that Google intends to direct users to websites that provide solutions to a specific problem. As you can see, the way you solve a specific problem significantly affects the position of your website in the search results . An important factor to remember is to learn how to solve problems in the context of a specific blog or website .