C
Mariusz Lodyga
Marketing Strategist
6 min
Trust in a brand is one of the key elements that determine the strength of the relationship between a brand and its customer. After all, each of us has brands that we trust.
Sometimes this trust is greater, sometimes less. Regardless of its size, it has a real impact on the purchasing decisions we make.
At the same time, as in interpersonal relationships, trust in a brand is something that changes over time.
As a brand, trust can therefore be built, maintained or lost.
Of course, in business you should be most interested in the russia telegram data first two options.
Before we explain how to increase the level of trust in our brand, let's first consider what the brand can gain from it.
Why is trust so important from a brand perspective?
Zig Ziglar , one of the best-selling sales authors, once said, “If people like you they will listen to you, but if they trust you, they will do business with you.”
Assuming that Ziglar is right in his observations, we must admit that in order to effectively sell products and services as a brand and achieve its business goals, it is not enough to just blindly communicate.
We need to give our customers something more. Something that will make them trust us.
However, in order not to rely solely on quotes from books, let me use data from the consulting company Edelman, according to which as many as 81% of consumers believe that they have to trust a brand to even consider buying anything from it.