b2c vs b2b marketing budget – marketing budget

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In this case, another factor that can affect the budget is the intensity of promotional activities at a given time. For example, during the pre-holiday period, brands often increase their advertising expenditures in order to acquire new customers.

Looking at the market data provided by the research agency CMO Survey regarding marketing expenditure in the B2B and B2C sectors, it can be seen that product companies operating in the B2C sector spend the most on marketing.

On the other hand, among the categories of companies switzerland telegram data indicated in the study, B2C companies focusing on services spend relatively the least on marketing.



Source: CMO Survey, 2020

As you can see, the recommendations regarding the size of the marketing budget for B2B and B2C can differ significantly. In the case of B2B companies, it is worth allocating about 5-10% of revenues to marketing, while in the case of B2C companies, it is recommended to spend about 6-12% of revenues on this purpose.