what’s wrong with having a dozen or so brands in my portfolio?

[nusaiba129]

We are making good money from our brand, but we are starting to feel like we want more.

That's when an impulse appears in the form of an idea – now that we have the "production" know-how, it's time to launch another brand, and another, and another, and another...

What could go wrong –
There is nothing wrong with that, in principle, taiwan telegram data provided you have the resources to take care of all the new “branded entities”.

The brutal truth in 9 out of 10 cases, unfortunately, is that as the number of "brands" in the portfolio increases, the resources to support and service them do not increase.

We have worked with many clients who thought that building a brand was mainly about creating a name, logo, packaging, and website.

However, they soon learned painfully that it was not that simple.