Does the strategy have to be unchanging?

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No, a marketing strategy should be flexible and adapt to changing market conditions, customer needs, results of activities, and new opportunities that arise due to technological development. It is worth regularly analyzing the strategy and modifying it if necessary.

Is strategy development a long-term process?
The process of creating a marketing strategy can take turkey telegram data from a few weeks to even a few months, depending on the complexity of the business, the amount of data to be analyzed, and many other factors. However, it is crucial to devote enough time to it so that the strategy is well thought out and effective.


What is the biggest factor affecting advertising profitability?
Mariusz Lodyga
Marketing Strategist
6 min
When you think about creating an ad for your products and services, you always wonder what the ROI will be. I feel the same way.

In practice, advertising profitability is influenced by many factors which, if well managed, can significantly “multiply” the value of invested budgets, significantly increasing the ROI for your campaigns.

So what is ROI and how do you calculate it?
ROI in marketing is calculated in a similar way to other types of investments, but it can be a bit more difficult to precisely determine due to the variety of marketing activities and the difficulties associated with measuring their effectiveness.

To calculate ROI in marketing, divide the profit generated by your marketing activities by the cost of those activities and then multiply by 100%.