4.
Standard banners get ignored, but creative ads grab attention. For example, Netflix’s Stranger Things campaign used interactive banners that referenced the 1980s.
These ads referenced retro aesthetics, such as neon colors, classic fonts, and styling reminiscent of movie posters of the time. Thanks to these elements, the campaign effectively captured the usa telegram data attention of representatives of the target group while building the atmosphere characteristic of the series.
netflix ad example – banner blindness
5. Use of dynamic elements
Moving images or interactive elements are more effective at capturing attention than static banners. Coca-Cola used dynamic ads with consumer names in its “Share a Coke” campaign, which significantly increased engagement.