What elements increase website conversions?

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There are many tricks that can increase conversion, but it is worth remembering that the priority in this case is the content and elements created on the page. The implementation of these activities is particularly desirable on company websites and online stores - in this case, the website should generate the most enquiries and orders, i.e. convert. So what does increasing conversion on a website depend on? The most important factor in this case is building trust and increasing the comfort of using the service. So what should be placed on the page to achieve the desired goal?

The article answers the questions:

How to increase website conversions?
How to reduce the bounce rate on a website?
What should a professional website include?
Contents:

Graphics in all their forms
Video
Customer reviews
Customer logos
CTA button or section
Unique Selling Proposition
Contact details
Projects
Demo
Benefits
Certificates, awards, distinctions
What conversion-boosting features pay off the most?
Graphics in all their forms
The essential element of the website is text and photos . Text is of course buying data lists absolute necessity , however without appropriate graphics it will be incomplete material that will not encourage any interaction. Properly selected graphics attract the attention of recipients, building positive feelings. In addition, there are many additional solutions to use in the form of static graphics, illustrations, icons , and animations , which have recently enjoyed increasing interest. Enriching the website with illustrations improves its quality, which has a positive effect on the reception by Internet users.

Video
Static graphics can significantly increase the attractiveness of a website, but it is also worth considering video files , which have many applications in this case. This solution works primarily for websites focused on sales (e.g. landing pages) or offering any product - showing it in use is the best and most effective way of promotion. Often, a short, 2-3 minute video is enough to present the advantages of a product, encouraging potential customers to make a purchase.

Customer reviews
An important element that increases conversion on the website are product reviews , which make the description credible. As you know, most customers are looking for confirmation of their purchase decisions. Rarely does a customer make a purchase blindly, without checking what others think about a given product. This fact also applies to services. Reviews allow you to check whether a given product is worth your interest, at the same time they present how the company is received by other users, their feelings and comments are helpful. More importantly, reviews increase the trust of potential buyers.