Why is good content more important than SEO links?

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Just a few years ago, link building was the basic way to build a position on the web, but now it has changed a lot. In the mid-90s, link building was defined as a way to generate multi-million profits. Companies that had buying email lists uk and link farms were very numerous. For amateurs of internet marketing, it was the key to success, it gave an advantage over large corporations. Constantly increasing the number of links was supposed to lead to obtaining search results at the top within a few days. However, the process of creating websites has been changed and is still changing.

The article answers the questions:

Does content impact positioning?
Are positioning links alone enough to run an SEO campaign?
How do Google algorithm changes impact positioning?
Contents:

Does acquiring SEO links still make sense?
Hyperlinks – a holdover from the 90s
Penguin and Panda – significant impact on rankings
Good content supports positioning
Changes in 2015 – High-quality content
Quality as a guarantee of success
Does acquiring SEO links still make sense?
This is a question that comes up quite often, especially on various discussion forums. From the perspective of modern marketing, link building still makes sense, but it has been moved to a lower place in the ranking when it comes to the positioning process . For those who have many outgoing and incoming links , it is still a good idea. However, you need to ensure that the links are always effectively connected to the right content . Only such actions will increase the position and traffic to the page . Intelligent and natural embedding of links inside the content will help us much more than an empty link that will have practically no value.

Hyperlinks – a holdover from the 90s
In the days when directories were very popular, hyperlinks determined the PageRank coefficient . This coefficient increased with the growth of internal and external links . It was PageRank that influenced whether a page was high in the search results or low. The result was a situation in which users had an answer from search engines based more on links than on actual content that could be of interest. Sometimes it was even so bad that half of the search results on the first page for important phrases were the result of clutter with links without any content or value . This led to a situation in which content became more important than links and began to be paid more attention to it. So changes in algorithms were led to make it more important what content we were able to prepare than how many links we generated to the page.