Telegram is an innovative communication channel available to professionals, small, medium and large businesses to effectively stay in touch with their followers, and for the latter to receive updates on brands of interest away from the "buzz" to which social networks are subjected.
We must take into account that social networks like Facebook, due to the growing number of members and pages present, make it increasingly difficult to reach their followers without chinese overseas british data monetary investments to make them aware of important initiatives: Telegram , on the other hand, is free and sends published updates directly to all those who subscribe to the company channel.
Telegram can be a very useful tool to enhance your brand identity if you have already concretely defined how you want to appear to your supporters (friendly and irreverent? professional and serious?); it therefore allows you to support a distinctive identity and carve out a private space in which to show your audience useful and valuable materials “one-on-one”.
Telegram, although not created directly to sell, is a notable tool for increasing the authority of a brand and for forging a direct relationship between professionals and their followers.
In particular:
It's a free app (the developers say it will remain free forever)
has no limits on sending messages
allows you to follow the news of a brand in an orderly manner thanks to the notification system
allows you to recall the news that interest us around a certain theme thanks to the search function
allows you to share news from other channels in your own , possibly creating links with other colleagues
The Disadvantages of a Telegram Channel
The advantages of a Telegram channel
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