The latter can materialize in two ways:
Posted: Tue Feb 11, 2025 8:24 am
Your goal is to make Google understand that your business is relevant and relevant to searches in a specific geographic area.
by integrating the location indication into the series of keywords typed (e.g. “Hotel Rimini”)
by typing the query from a mobile device chinese malaysia data and adding adjectives that implicitly denote the proximity to one's current position (e.g. "plumbers near me") thanks to the geolocalisation of searches carried out by the devices
To define your content as local, you must therefore introduce the elements that characterize the physical location and contact methods (opening hours, address, type of business) in a format that is understandable by search engines. The site must obviously also be viewable from mobile devices since more than 50% of surfers do so from smartphones and tablets (according to data from June 2017, 37.5 million Italians access from smartphones and 15.4 million from tablets ) and therefore a site that is slow to load for mobile devices means nullifying all efforts to intercept local searches .
Creating informative content related to a location allows you to increase the chances of receiving backlinks consistent with the territory (e.g. from local blogs, from professionals in the area) that increase the relevance for Google with respect to local queries, and to intercept informative searches (i.e. those intended to satisfy users' information needs).
For example, if we have a website for a hotel that we want to make more relevant to local topics , we can plan an editorial calendar around local activities - festivals, cultural events, concerts - to intercept geographic searches related to a specific period, as well as evergreen information content - e.g. historical curiosities about a personality who lived in our area - to appear relevant to those who are gathering information for a future stay.
Although informational searches have a lower conversion rate than transactional ones, they are valuable for signaling to search engines their relevance to the topic in question , to appear more frequently among the first results and to intercept more easily searches with a more commercial slant.
by integrating the location indication into the series of keywords typed (e.g. “Hotel Rimini”)
by typing the query from a mobile device chinese malaysia data and adding adjectives that implicitly denote the proximity to one's current position (e.g. "plumbers near me") thanks to the geolocalisation of searches carried out by the devices
To define your content as local, you must therefore introduce the elements that characterize the physical location and contact methods (opening hours, address, type of business) in a format that is understandable by search engines. The site must obviously also be viewable from mobile devices since more than 50% of surfers do so from smartphones and tablets (according to data from June 2017, 37.5 million Italians access from smartphones and 15.4 million from tablets ) and therefore a site that is slow to load for mobile devices means nullifying all efforts to intercept local searches .
Creating informative content related to a location allows you to increase the chances of receiving backlinks consistent with the territory (e.g. from local blogs, from professionals in the area) that increase the relevance for Google with respect to local queries, and to intercept informative searches (i.e. those intended to satisfy users' information needs).
For example, if we have a website for a hotel that we want to make more relevant to local topics , we can plan an editorial calendar around local activities - festivals, cultural events, concerts - to intercept geographic searches related to a specific period, as well as evergreen information content - e.g. historical curiosities about a personality who lived in our area - to appear relevant to those who are gathering information for a future stay.
Although informational searches have a lower conversion rate than transactional ones, they are valuable for signaling to search engines their relevance to the topic in question , to appear more frequently among the first results and to intercept more easily searches with a more commercial slant.