Google limits functionality of suspended ad accounts
Posted: Tue Feb 11, 2025 8:28 am
Google has restricted billing, appeals, security settings, and account navigation activities for suspended Google Ads accounts starting in June 2024.
Google introduced new restrictions for suspended Google Ads PPC accounts in June 2024 that significantly limit the actions advertisers can take while their account is suspended. This means advertisers will not have full access to their accounts, which may impact their ability to manage campaigns and make changes to their advertising strategy.
Why we care:
These restrictions can be problematic for advertisers who need access to their PPC accounts even during a pause, for example to analyze campaign performance, make adjustments, or prepare future actions.
The features of suspended Google Ads accounts have been significa albania mobile database ntly reduced since June 2024, focusing on just a few key areas. These allowed features include:
Invoicing
Appeal and verification
Security settings
Account navigation
Conversely, all other actions, such as editing campaigns, creating new assets, or making changes to suspended entities, have been completely disabled. This means that advertisers will have very limited options for managing their account during a suspension, which can significantly limit their ability to respond quickly to changes and optimize PPC campaigns .
Why is this important?
This change gives Google more control over suspended accounts, while advertisers remain limited in their access to certain features.
With this step, Google is reducing the risk of unauthorized activity, but at the same time allowing advertisers to resolve financial matters and appeal suspensions, thereby maintaining a degree of control over their account.
Only the following actions are allowed for suspended accounts:
Billing (making payments, downloading tax documents, updating payment method).
Account settings (account cancellation, refund claim)
Appeals and verification processes
Update security settings
Browsing your account, reading information, downloading messages
Google introduced new restrictions for suspended Google Ads PPC accounts in June 2024 that significantly limit the actions advertisers can take while their account is suspended. This means advertisers will not have full access to their accounts, which may impact their ability to manage campaigns and make changes to their advertising strategy.
Why we care:
These restrictions can be problematic for advertisers who need access to their PPC accounts even during a pause, for example to analyze campaign performance, make adjustments, or prepare future actions.
The features of suspended Google Ads accounts have been significa albania mobile database ntly reduced since June 2024, focusing on just a few key areas. These allowed features include:
Invoicing
Appeal and verification
Security settings
Account navigation
Conversely, all other actions, such as editing campaigns, creating new assets, or making changes to suspended entities, have been completely disabled. This means that advertisers will have very limited options for managing their account during a suspension, which can significantly limit their ability to respond quickly to changes and optimize PPC campaigns .
Why is this important?
This change gives Google more control over suspended accounts, while advertisers remain limited in their access to certain features.
With this step, Google is reducing the risk of unauthorized activity, but at the same time allowing advertisers to resolve financial matters and appeal suspensions, thereby maintaining a degree of control over their account.
Only the following actions are allowed for suspended accounts:
Billing (making payments, downloading tax documents, updating payment method).
Account settings (account cancellation, refund claim)
Appeals and verification processes
Update security settings
Browsing your account, reading information, downloading messages