Google Ads have increased requirements

[Shishirgano9]

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Search Engine Ads - SEA: How to design a good Google ad
by Liam Lange , on March 21, 2023


Search Engine Ads - SEA: How to design a good Google ad

SEA - Search Engine Advertising, i.e. paid advertising on Google - sounds moj database like a throwback, an anachronism in the age of digitalization, customer focus and inbound marketing. But in fact it is another opportunity to convince the right person when potential customers search on Google with the right message from your company. What makes a successful Google Ad? And which ads meet Google's requirements?

We have already clarified the finer points of Google Ads several times in our blog. Today we would like to take a closer look at the potential of ads: How do you actually design a Google Ad that is then displayed in an optimized manner in Google searches? Are there rules to be observed, what are absolute no-gos and is there an optimal ad ?

Google's own high standards for advertising become clear when you hear the search engine's philosophy from the mouths of those responsible there.

Quote Google :

We attach great importance to user-friendliness.

Therefore, all ads, assets and targets must meet high technical and editorial requirements.

We only allow ads that are clear, professionally designed, and direct users to relevant, useful content that they can easily interact with.

Examples of advertising that does not meet these editorial and professional requirements are

overly general ads with vague wording: >Buy products here<
or an effect-heavy use of words, numbers, letters, punctuation marks, symbols: FREE!!! - free of charge - free of charge .

Real advertising success is therefore always based on the fulfillment of Google's specifications and requirements.