Google is cracking down on unoriginal content in search results
Posted: Tue Feb 11, 2025 9:53 am
Google strives to provide users with the highest quality content possible. It uses a number of algorithms that evaluate the quality of content based on originality and relevance.
Unfortunately, creating unoriginal, low-quality content is an increasingly common tactic among many web creators. Why focus on quality and how to recognize quality content? We bring you answers to these questions and more.
Poor quality and unoriginal content under scrutiny
Google has announced that it is working to reduce low-quality and unoriginal content and remove it from its search engine results (SERPs). It is most likely that this content will be reduced by up to 40%. The reason why this is not a 100% reduction is because 60% of such results are ambiguous. These are controversial situations where it is difficult to distinguish betw panama mobile database een quality and poor quality pages.
Google is not interested in ranking quickly produced content that does not come from the website owner's head. At the same time, unoriginal content is also considered to be any content that provides answers that are easy to deduce with common sense. On the contrary, original content is that which exceeds expectations or explains complex information in a simple way. Such content is considered attractive for SEO .
Unnecessary text padding as one of the main mistakes
Texts that contain too many words but little useful content are one of the main mistakes, or rather one of the ways to definitely not get to the top positions in search results. Instead of unnecessary text padding, focus on deeper insight into the chosen topic and more detailed analysis of other subtopics that are related to your content.
Why is there less and less quality text?
You may be wondering where the quality content has gone. Don’t worry, it’s still there, it’s just that a lot of quality content has moved from text to video and audio ( podcasts ). This is one of the reasons why Google is showing more and more videos in the SERPs instead of traditional web pages.
Video creation currently has the upper hand mainly because of the visual aspect. However, be careful of the aforementioned. Neither videos nor audio should contain unnecessary text padding. The emphasis is primarily on the user experience, which helps improve the position of the resource in the SERP.
Unfortunately, creating unoriginal, low-quality content is an increasingly common tactic among many web creators. Why focus on quality and how to recognize quality content? We bring you answers to these questions and more.
Poor quality and unoriginal content under scrutiny
Google has announced that it is working to reduce low-quality and unoriginal content and remove it from its search engine results (SERPs). It is most likely that this content will be reduced by up to 40%. The reason why this is not a 100% reduction is because 60% of such results are ambiguous. These are controversial situations where it is difficult to distinguish betw panama mobile database een quality and poor quality pages.
Google is not interested in ranking quickly produced content that does not come from the website owner's head. At the same time, unoriginal content is also considered to be any content that provides answers that are easy to deduce with common sense. On the contrary, original content is that which exceeds expectations or explains complex information in a simple way. Such content is considered attractive for SEO .
Unnecessary text padding as one of the main mistakes
Texts that contain too many words but little useful content are one of the main mistakes, or rather one of the ways to definitely not get to the top positions in search results. Instead of unnecessary text padding, focus on deeper insight into the chosen topic and more detailed analysis of other subtopics that are related to your content.
Why is there less and less quality text?
You may be wondering where the quality content has gone. Don’t worry, it’s still there, it’s just that a lot of quality content has moved from text to video and audio ( podcasts ). This is one of the reasons why Google is showing more and more videos in the SERPs instead of traditional web pages.
Video creation currently has the upper hand mainly because of the visual aspect. However, be careful of the aforementioned. Neither videos nor audio should contain unnecessary text padding. The emphasis is primarily on the user experience, which helps improve the position of the resource in the SERP.