7 Powerful Benefits of PPC Advertising
Posted: Tue Feb 11, 2025 10:26 am
Discover the world of PPC advertising - a low-risk, high-reward strategy for B2B, B2C, and nonprofit organizations. Try it now and complement your marketing efforts.
Google seems to be rolling out new AI-powered features to its flagship advertising platform, Google Ads, every month. Despite the rapid pace of change, search advertisers can take advantage of new platform updates to stay ahead of the competition and stay at the forefront of search marketing.
Below are some of the unique benefits of PPC:
PPC advertising is:
Fast
Measurable
Traceable
Multichannel
While this data is important for strategists and specialists, your CMO may not be convinced without evidence.
If you're not advertising on search engines, you're probably missing out because you're too slow to leverage SEO alone or too broadly leverage social media alone.
Below are 7 reasons to start looking into PPC advertising in 2024.
PPC contributes to achieving business goals
This is often the most compelling reason to get into PPC. Google Ads and other search engine advertising platforms come with attribution modeling for multiple conversion points out of the box, giving you all the major vietnam mobile database marketing metrics , but also other important metrics like customer acquisition cost (CAC) and return on ad spend (ROAS) that you can impress other stakeholders with.
In the era of content marketing, marketers are finding all sorts of unique and creative calls to action (CTAs). With PPC, you can track almost any type of conversion, such as:
Sign up for email newsletters.
E-commerce transactions.
Submitting a form for a user manager.
Phone calls.
Files for download.
Installing mobile applications.
In-app purchases.
Campaign Experiments : You've probably heard of A/B testing ads, but you can also A/B test campaign settings like budgets, bid adjustments, audiences, and more.
And more, if you know how to use Google Tag Manager and JavaScript.
Regardless of your conversion goals, Google Ads makes it easy to see how much money is coming into the system - and more importantly, how much is going out - and easily justify your budget to your superiors.
Google seems to be rolling out new AI-powered features to its flagship advertising platform, Google Ads, every month. Despite the rapid pace of change, search advertisers can take advantage of new platform updates to stay ahead of the competition and stay at the forefront of search marketing.
Below are some of the unique benefits of PPC:
PPC advertising is:
Fast
Measurable
Traceable
Multichannel
While this data is important for strategists and specialists, your CMO may not be convinced without evidence.
If you're not advertising on search engines, you're probably missing out because you're too slow to leverage SEO alone or too broadly leverage social media alone.
Below are 7 reasons to start looking into PPC advertising in 2024.
PPC contributes to achieving business goals
This is often the most compelling reason to get into PPC. Google Ads and other search engine advertising platforms come with attribution modeling for multiple conversion points out of the box, giving you all the major vietnam mobile database marketing metrics , but also other important metrics like customer acquisition cost (CAC) and return on ad spend (ROAS) that you can impress other stakeholders with.
In the era of content marketing, marketers are finding all sorts of unique and creative calls to action (CTAs). With PPC, you can track almost any type of conversion, such as:
Sign up for email newsletters.
E-commerce transactions.
Submitting a form for a user manager.
Phone calls.
Files for download.
Installing mobile applications.
In-app purchases.
Campaign Experiments : You've probably heard of A/B testing ads, but you can also A/B test campaign settings like budgets, bid adjustments, audiences, and more.
And more, if you know how to use Google Tag Manager and JavaScript.
Regardless of your conversion goals, Google Ads makes it easy to see how much money is coming into the system - and more importantly, how much is going out - and easily justify your budget to your superiors.