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Email sending limits: For Marketing Hub Professional and Enterprise customers, HubSpot is removing email sending limits entirely so you can communicate as much as you want, when you need to.

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by Jana Häbel , on 26.5.2020



Every interaction and every contact between a investor database prospective customer or customer and your company is referred to as a touchpoint, regardless of whether the contact takes place before, during or after the purchase of a product or the use of a service. In this article, you can read what a touchpoint is and what impact it has on the course of your customers' customer journey.

According to a study in the DACH region, around 15 - 20 touchpoints are needed on the customer journey to convert to a customer. These touchpoints can be direct in the form of a phone call, an email or a personal conversation. However, indirect connections such as online reviews, articles on social media and word of mouth also trigger so-called moments of truth. At these points, your prospects and customers decide whether they have a positive or negative impression of your company or whether they change their previous opinion of the company. Every touchpoint affects the further course of the customer journey.