Tim Parker, Director of Marketing at Syntax Integration, emphasizes the importance of technical SEO to ensure content visibility.
Ensure a consistent URL structure and create XML sitemaps to facilitate indexing.
Submit your website to search engines for effective filling and indexing.
Identify and eliminate broken links and duplicate content to maintain SERP rankings.
Prioritize mobile design to improve usability and SEO effectiveness.
Improve page speed by optimizing images, using browser caching, and removing clutter.
5. Improve UX to Increase Conversion
Improving UX design directly impacts conversions because lithuania telegram data a seamless experience guides users toward their goals, while poor design creates friction and leads to lost revenue. The relationship between UX design and conversion rate optimization (CRO) is important because CRO identifies user motivations and barriers to action, providing data to optimize your site accordingly.
Use Hotjar heatmaps to analyze user engagement across key elements like value propositions and CTAs, identifying areas of high resonance and areas for improvement.
Use Hotjar funnels to track users' progress through conversion flows, identify roadblocks, and optimize content to eliminate them.