Keep in mind that you shouldn't select multiple

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Ideally, if you're using call tracking, you should have this number ready, but you can always edit it later.

Conversion tracking is an important part of every Google Ads account. bulgaria mobile database You can choose a marketing objective for your campaign (conversions or brand lift) and then set up conversion tracking.

conversion goals in a single campaign.

If you want one campaign to be responsible for, for example, leads and sales at the same time, it will have too many variations of conversion values.

The next step is to decide whether to create a single-channel campaign or opt for Performance Max (PMax) .

The campaign objectives you choose will affect which campaigns you'll be prompted to create. If you don't choose any, your options will be Search and PMax .

PMax needs visual creative to be successful. If you don't have images and videos ready, it's best to start a campaign without PMax.

If you choose a search campaign, you'll be prompted to start filling in the following information:

Keywords: You can either enter them manually or get suggestions based on your pages or topics.
You'll be prompted to enter headlines, descriptions, and a destination URL for one responsive search ad.
Assets (formerly known as extensions): Sitelinks, structured snippets, calls, calls, price extensions, promotions, lead generation forms, apps.
Bidding strategy: At this stage of campaign setup, you will only be able to choose between Smart Bidding or automatic bidding.
Campaign settings: In addition to naming conventions, you'll be able to set placement targets, ad plans, audiences, ad networks, and languages.
PMax campaigns target all Google Ads channels, so the lion’s share of the setup revolves around creative delivery. Even if you don’t bid on keywords, you can add custom intent audiences in your audience signals. However, for optimal results , it’s essential to ensure that your creative assets, especially videos, are carefully prepared in advance. Otherwise, Google can automatically create a video for you. Focusing on the quality and relevance of your creative content is a key element of success with PMax campaigns, so it’s important to pay close attention to your content creation to maximize its effectiveness in reaching your target audience.

Budgets are critical to the success of your Google Ads account and campaign.
Setting your budget too low will turn all your spending into a waste because there won't be enough clicks to lead to conversions, while setting it too high can result in poor budget allocation.

When setting your daily budget, make sure you set a budget that you don't mind doubling on some days. Google will try to average your monthly spend into your daily spend over 30.4 days.

It's important to note that your billing profile may not be the same as your main advertising account.

For agencies, you can set up a billing profile under your client or yourself. Google Ads accepts most credit cards, PayPal, and direct deposits from bank accounts.

Next steps
Congratulations, your Google Ads account is set up! But you're not quite done yet.

After completing the initial setup, you need to verify your account and set up two-step verification.

Account verification involves requesting and sending a letter confirming that your address and business are real. Failure to complete this step will result in your ad account being canceled.

Additionally, if you don't generate any clicks in the first few days of account operation, you risk having your account suspended.