The more shares on social media, the more backlinks

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Backlinks have always been the most important factor in evaluating success in search engines. However, if we focus on the social network Twitter, for example, where you tweet a post with a link to a website, it will not actually increase any link value to your website. However, sharing your website and then retweeting it will mean more traffic to your website and more attention to your content. Shared content is often considered valuable, it is possible that users will link to it more, which can be part of your link building strategy.

Quality content is the foundation
Sharing quality content works well on both social media and egypt mobile database search. If your website is shared thousands of times on social media and these posts receive hundreds of thousands of likes, comments, and engagement, it is most likely a result of you creating valuable content for users. However, quality content is not only rewarded on social media, but also in search. Its algorithm is based on the so-called EAT (expertise, authority, trust) of the given medium.

Creating quality content will bring you success both on social networks and in search results if you share your website content on social networks and follow the principles of a successful SEO strategy .

10 tips to improve social signals for a more successful SEO strategy
Connect your website with social media profiles
Google is trying to link websites to companies' social networks. However, you can make this easier for them by ensuring that your websites link to your social media profiles and vice versa. Fill in all your details on social media, including a link to your website.

The ideal place to place social media links on your website is in the footer. This way, the links won’t directly pull clicks from CTAs or forms, but they’ll still be relatively easy for customers to find on your website. Social media links also improve the UX of your website, which is what you should be aiming for.

Optimize your social media profiles
Just like a click-through from your website to social media, you also need to have a way to get there. Visitors to your social media profiles should be able to easily get straight to your website. So fill out your profiles thoroughly, including a summary of what product you offer or what industry you operate in. It’s a good idea to include keywords in the description. Google crawls and renders the content of the data on your profile, so it can better understand what your business is about.