Instagram ads are now available to more marketers
Posted: Wed Feb 12, 2025 4:39 am
Ads on Reels were initially only available to marketers on Facebook, but Meta hopes that expanding the pilot to Instagram will increase the number of app downloads.
Meta continues its efforts to provide Instagram advertisers with new and effective ways to connect with their target audience. The Ads on Reels pilot, which was initially launched on Facebook and later expanded to select Instagram advertisers, is now opening its doors to a wider range of marketers. The strategy allows advertisers to present image ads on Reels conte indonesia mobile database nt without disrupting the flow of viewing . The ads are designed to blend seamlessly into the Reels environment, ensuring a seamless user experience. This move reflects Meta’s commitment to bringing innovation to the world of online advertising while respecting the preferences and comfort of Instagram users. The “Ads on Reels” project represents a new approach to presenting ads on social networks.
What is it exactly and how does it work?
Originally exclusive to Facebook, the project has gradually expanded to select advertisers on Instagram, and is now becoming even more accessible to a wider range of Instagram marketers.
The uniqueness of this initiative lies in the fact that it allows you to present image ads directly within Reels content , which are short videos similar to Stories. Most importantly, it does not lead to an annoying interruption in the content. PPC ads are carefully designed to blend with Reels content, ensuring that the user experience remains intact.
This move underscores Meta’s commitment to respecting user preferences and ease of browsing, giving advertisers more room to express their creative ideas while ensuring their ads are not perceived as intrusive while watching Reels content.
Why do we care?
The development of advertising formats on social networks like Instagram has a major impact on all of us. The question of why we are interested in news such as the expansion of the " Ads on Reels " project on Instagram has several key aspects.
Meta continues its efforts to provide Instagram advertisers with new and effective ways to connect with their target audience. The Ads on Reels pilot, which was initially launched on Facebook and later expanded to select Instagram advertisers, is now opening its doors to a wider range of marketers. The strategy allows advertisers to present image ads on Reels conte indonesia mobile database nt without disrupting the flow of viewing . The ads are designed to blend seamlessly into the Reels environment, ensuring a seamless user experience. This move reflects Meta’s commitment to bringing innovation to the world of online advertising while respecting the preferences and comfort of Instagram users. The “Ads on Reels” project represents a new approach to presenting ads on social networks.
What is it exactly and how does it work?
Originally exclusive to Facebook, the project has gradually expanded to select advertisers on Instagram, and is now becoming even more accessible to a wider range of Instagram marketers.
The uniqueness of this initiative lies in the fact that it allows you to present image ads directly within Reels content , which are short videos similar to Stories. Most importantly, it does not lead to an annoying interruption in the content. PPC ads are carefully designed to blend with Reels content, ensuring that the user experience remains intact.
This move underscores Meta’s commitment to respecting user preferences and ease of browsing, giving advertisers more room to express their creative ideas while ensuring their ads are not perceived as intrusive while watching Reels content.
Why do we care?
The development of advertising formats on social networks like Instagram has a major impact on all of us. The question of why we are interested in news such as the expansion of the " Ads on Reels " project on Instagram has several key aspects.