Example of an informative pop-up window

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Mistakes to avoid at all costs, end the pop-up window
I require a lot of information.
When a user comes to your site, clicks through, and is about to leave – showing them a pop-up with a bunch of fields is not ideal. They are already ready to leave your site, which will likely push them away faster.

In this example from Neil Patel, he only asks for the URL of the website, nothing else.

The purpose of an exit intent popup is to attract and convert. So the easier the conversion process (opt-in), the better. This is also a proven fact – studies show that you can increase conversions by 120%+ estonia mobile database by using fewer fields in your exit popups.

Being cunning with a non-existent "X"
We get it – brands want their pop-ups to deliver results. But that shouldn’t mean using shady methods to make it happen. You don’t want to create bad blood and burn bridges over your strategy.

pop-up window example
zalora.com
This means don’t make it difficult for users to exit the pop-up. The “X” should be easy to see and click. User experience is important to both Google and users. So don’t hurt your trust and rankings because you want to get visitors to convert.

It just won't work. Studies show that just a modest increase in customer experience increases your revenue .

Irrelevant offers are displayed
When visitors navigate to a specific page, blog post, or other form of content on your website, it’s crucial to display an offer that’s relevant to their search and intent—if you’re serious about converting visitors into subscribers.

In this context, make sure you monitor user behavior to deliver the right message at the right time. In some cases, you can use a little common sense.

popup example 2
For example, The Idle Man offers a free fitness e-book, and a pop-up on that page offers a chance to win Nike Air Jordan sneakers. It has all the other important elements, including a simple sign-up process with just one field and a visible “x.”

This is a relevant pop-up because their target audience is those interested in fitness and the equipment used for exercise or training.

If there's one thing you learn in marketing, it's that launching the right message at the right time is key to conversions.

Next, take a look at some elements you want to make sure are in exit intent popups.

What should exit intent pop-ups have?
Correct text size and color
The design of exit-intent pop-ups is critical – it’s the difference between appealing or overwhelming to visitors. One part of creating an appealing design is the text. It’s important to choose the right font, size, and color.

The key is to make your pop-ups easy to read. Otherwise, they are useless.