What Can Businesses Do About Third-Party Cookie Ban

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Here’s what brands online can do once third-party cookies come to an end.

Embrace first-party cookies
First-party cookies will be your go-to marketing strategy once third-party cookies come to an end. First-party data is secured directly from your users, unlike third-party data that is collected from external sources or third parties. First-party data can include data from your user’s interaction with the website, CRM, social media, mobile apps, customer feedback, etc.

Accuracy and relevancy will be their intrinsic value. This data will be a direct uae phone number list representation of your user’s behaviour, preferences, and needs. First-party data will also help you tailor your marketing strategies and meet the specific demands of your target audience.

Explore new options for advertising
With the phasing out of third-party cookies, other options for marketing and advertising are gaining popularity. These are AI-driven targeting and contextual advertising.

As the name suggests, AI-driven targeting uses artificial intelligence (AI). Insights are derived for targeted advertising by using AI to analyse large sets of first-party data. AI-driven targeting offers several benefits, including predictive analysis, automated segmentation, real-time optimisation, dynamic ad creation, and more.