3. Upselling and cross-selling

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Upselling means encouraging customers to buy a similar but improved, more expensive version of a product they have already purchased. Cross-selling, on the other hand, convinces them to buy a related product, such as garden tools if they have just purchased a lawn mower.

Both upselling and cross-selling can be supported very effectively with an automated workflow, allowing your sales team to focus on the highest value buyers. With an existing customer who has recently purchased, your business already has a head start. A pop-up or email directing them to similar or higher-value items is all it takes to upsell.

4. Abandoned Cart Emails
Cart abandonment is a big problem for online merchants. Automation can address this in two ways. First, with cart abandonment pop-ups that can prompt the customer immediately when they leave the sales screen, and second, with an email that arrives in their inbox.

It’s important to ensure that the email content includes appropriate links to make the purchase easy. The wording should also be friendly and encouraging, like a gentle reminder that the requested item is still waiting to be shipped. It can also help to offer an incentive, such as a time-sensitive discount or special offer.

5. Special occasions
Wishing your loyal customers a happy birthday or a happy new year is a way to show that your brand values ​​and appreciates them. It’s also a clever way to align products with specific celebrations or seasons. For example, you could highlight your brand’s range of party decorations, festive food, or luxury treats.

Storing information about your customers means you can automate these messages and even match the products or services you direct them to based on their shopping habits and interests.

Another function of these messages is to simply remind customers that you are there, that your brand has something to offer, and that you want to stay in touch.

Many birthday messages also carry a gift element, whic poland mobile database h can help encourage customers to make a purchase. Check out the example below from natural cosmetics and beauty brand The Body Shop.


Screenshot taken from thebodyshop.com email

6. Keeping customers in the loop
Communicating with your customers doesn’t just have to mean talking about your brand. It’s a good idea to show that you’re well-informed and up-to-date on industry news. Newsletters can highlight launches and events within your business, but they can also be used to share relevant content about your industry that may help or interest your consumer base.

A well-crafted newsletter can position your company as a market leader and demonstrate that you are in every aspect of your segment. Newsletters are a great way to share real industry news, but also subtly showcase your products and services in relation to the news.

For maximum impact, newsletters can be automated to go out at times when consumers are more likely to be interested in or have time to read them, such as in the evenings or on weekends.

For example, MIT Technology Review's "The Download" is available in daily and weekend editions, so readers can receive emails on whatever schedule works for them.


Screenshot taken from technologyreview.com

7. Encouraging reviews and feedback