website personalization with blendee
Posted: Wed Feb 12, 2025 7:12 am
There was a time when a graphically appealing website, a little SEO, some investment in advertising campaigns and newsletter mailings were enough to attract visitors to a brand's digital properties and strengthen its online presence.
But today, with around 2 billion websites and some 567,000 new sites added every day, the situation has definitely changed. Increased competitiveness, rising acquisition costs, the growth of the e-commerce sector and increasingly demanding consumers, eager for personalized shopping experiences and interactions with brands, have shifted the attention of brands and companies to this front.
The personalization of the customer experience has therefore become a determining saudi arabia mobile database factor and the website, one of the first touchpoints of the customer journey in which it is necessary to invest.
Website Personalization : The Advantage of an AI- Based Strategy
Content, messaging, products and more: a strategy for personalizing a user's online browsing and shopping experience has multiple aspects.
The ultimate goal remains the creation of a “tailor-made” website for each user who accesses it, which translates for the brand into the possibility of offering engaging experiences and interactions , with significant returns in terms of loyalty and retention.
More content and a website/store that adapts to user behavior: in a website personalization strategy , artificial intelligence and machine learning are two crucial aspects because they allow the personalization of the customer experience to be placed in a real-time context.
But today, with around 2 billion websites and some 567,000 new sites added every day, the situation has definitely changed. Increased competitiveness, rising acquisition costs, the growth of the e-commerce sector and increasingly demanding consumers, eager for personalized shopping experiences and interactions with brands, have shifted the attention of brands and companies to this front.
The personalization of the customer experience has therefore become a determining saudi arabia mobile database factor and the website, one of the first touchpoints of the customer journey in which it is necessary to invest.
Website Personalization : The Advantage of an AI- Based Strategy
Content, messaging, products and more: a strategy for personalizing a user's online browsing and shopping experience has multiple aspects.
The ultimate goal remains the creation of a “tailor-made” website for each user who accesses it, which translates for the brand into the possibility of offering engaging experiences and interactions , with significant returns in terms of loyalty and retention.
More content and a website/store that adapts to user behavior: in a website personalization strategy , artificial intelligence and machine learning are two crucial aspects because they allow the personalization of the customer experience to be placed in a real-time context.