Deprecated cookie of third party
Posted: Wed Feb 12, 2025 7:13 am
Google is about to write a new chapter in the story of the end of cookies : after the last update in which it had pushed back to 2025 the deadline for the elimination of third-party cookies on Chrome, here is the about-face, and in a post on its official blog, it announces its intention to no longer eliminate third-party cookies , but on the contrary to introduce a new browsing experience based on informed choices on the part of users .
The announcement comes directly from the words of Anthony Chavez, vice president of Product jordan mobile database Management at Google, regarding an update to Privacy Sandbox, Google's ambitious project launched in 2019 to find an alternative solution to third-party cookies that could guarantee better privacy for the entire web and, at the same time, continue to enable effective tracking activities for advertising purposes.
The news has already made the rounds of the web: Google's new initiative is already on the table of many regulators such as the Competition and Markets Authority (CMA) and the Information Commissioner's Office (ICO) of the United Kingdom, and will soon involve industry players as well, but for now no details, much less precisions on the activation date, have been provided.
The announcement comes directly from the words of Anthony Chavez, vice president of Product jordan mobile database Management at Google, regarding an update to Privacy Sandbox, Google's ambitious project launched in 2019 to find an alternative solution to third-party cookies that could guarantee better privacy for the entire web and, at the same time, continue to enable effective tracking activities for advertising purposes.
The news has already made the rounds of the web: Google's new initiative is already on the table of many regulators such as the Competition and Markets Authority (CMA) and the Information Commissioner's Office (ICO) of the United Kingdom, and will soon involve industry players as well, but for now no details, much less precisions on the activation date, have been provided.