abandoned cart recovery request - blendee
Many e-commerce platforms already provide it among the flows that can be activated in the platform: the abandoned cart is undoubtedly the most used workflow in e-commerce automation
. The objective in this case is to complete the purchase for all customers who have chosen to add products to the cart, but without moving on to the next steps of the payment process.
Here again, the numbers clearly show that cart abandonment is a recurring problem.
Whether it is due to the need to think a little more about the purchase, the delivery costs that are often a deterrent to purchase, or the hope of receiving a reserved offer, statistically 68% of carts are abandoned (Baymard Institute).
However, by reminding users that they have left products in the cart, it is possible to recover more bulgaria mobile database than 57% of revenue, hence the importance of implementing an effective cart recovery strategy, including through targeted promotions.
In this regard, it is advisable, as in the previous cases, to include the cart recovery email in a workflow.
Blendee’s Cart Recovery Pro app lets you design a well-structured flow using a trigger to identify abandoned carts in real-time and engage users with offers and personalized content sent via email, SMS, or push notifications.