Digital strategies
marketing strategies for generation z
Born between 1997 and 2010, members of Generation Z represent a particularly interesting demographic segment when it comes to marketing strategies, as they are those who can be considered, for all intents and purposes, the first true digital natives .
Unlike the previous generation, Millennials, who experienced the rapid rise of the web hong kong mobile database and digital technologies, Generation Z has not experienced a pre-digital reality.
Although they are young people who are now entering the professional world and therefore have an even more limited purchasing power than the previous generation, it is precisely because of this particularity that they are the expression of a significant paradigm shift in the relationship between the brand and the consumer , so much so that their relevance transcends simple demographic figures and their purchasing power.
But let's see why.