The term " identity resolution " defines the process by which it is possible to know and recognize each user and customer in real time, thanks to the convergence and resolution, in a single identifier, of the different identifiers assigned throughout the customer journey.
As can be easily deduced, the objective of an identity resolution process is to create a czech republic mobile database complete and univocal profile of each person interacting with a brand in the different touchpoints, in order to allow the performance of activities to personalize the customer experience.
At the base of an identity resolution process is the identity graph , a real graph in which the different identifiers are collected and related.
Once correlated, these identifiers allow to create a complete profile of the person (unified view of the customer), by means of probabilistic or deterministic models.