SEO and Global Optimization

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1. Keyword analysis

Keyword research refers to the positioning vietnam phone number list process in SEO. It is to find out the best keywords for ranking by figuring out the search intent of the target audience, including searching, reviewing, analyzing, and comparing keywords.

2. SERP Analysis

SERP, known as Search Engine Results Page, is the web page presented to users when they search for a query in a search engine. SERP can display unique results based on the searcher's location, browsing history, and settings.

3. Competitive Analysis

In SEO terms, competitive analysis is a fairly simple concept where you use your competitors as a source of information to better understand the most successful elements of their strategies and how you can incorporate them into your own.

On-site optimization

On-Page SEO refers to the optimization based on the website content and the front-end HTML. Doing this basic work well will help improve the ranking of web pages in search engines.

Off-site optimization

Off-Page SEO consists of activities completed outside of a website to improve its search engine rankings, build backlinks for off-page SEO, encourage branded searches, and increase engagement and sharing on social media.

Technical optimization

Technical SEO includes crawling and indexing, but it is about how to improve the technical optimization through the website backend to achieve the result of promoting website ranking.

10 key success factors affecting SEO
According to Zypyy's comprehensive analysis of dozens of information sources, including Google, expert opinions, and experimental surveys, Google uses more than 1,000 signals to rank web pages. In the survey, they summarized hundreds of factors that affect SEO success and prioritized the 10 most critical factors, including:

1. Content that matches user search intent

2. Web pages are easily crawled by search engines

3. Link Quality

4. Satisfy user search intent

5. Uniqueness of content

6. EAT principle

7. Content freshness

8. Click-through rate

9. Page Speed

10. Is the webpage suitable for browsing on various platforms?

Our goal is to use holistic SEO to achieve these success factors and increase your web page rankings, traffic, and visibility.

Challenges and opportunities for enterprises in SEO
B2B Industry
1. Low keyword search volume

The keyword search volume in the B2B industry is relatively small, and companies often need to spend more time and effort to find keywords that potential audiences may search for.

However, this also means that the B2B industry faces lower competition. Once high-quality keywords are found, accurate natural traffic can be obtained and conversion rates can be improved.

2. Group Decision-Making Process

The B2B industry often requires group decision-making, usually involving at least two buyers, who may be manufacturers, agents, purchasing staff, department heads, or other professional users. Therefore, the decision-making process often takes a long time.

However, companies can use SEO to reach these potential buyers, approach audience pain points from different angles, and determine keywords and topic directions accordingly, thereby enhancing their trust in the brand.