Mexico is one of the countries that imposed the fewest restrictions on its population to deal with Covid-19. A health protocol was established that suggested that citizens be responsible and seek isolation, giving priority only to going out to stock up on essential products such as medicines and food and to carry out financial transactions.
On this point, President Andrés Manuel López Obrador agreed that only the crossing of authorized workers and commercial exchanges managed by delivery companies would be allowed .
But how trained were the delivery companies?
In this report, we will analyze the conversations in digital media mexico phone numbers example social networks about deliveries in Mexico before and during the social distancing period, between January and May of this year. Through active listening with our social listening tool , we will learn how much was discussed in some of the industries with the greatest dependence on this service: supermarkets, fast food, personal care, home improvement, department stores, courier and parcel services, and delivery apps, as well as the highlighted topics regarding the delivery system and the challenges that the situation has presented in the sector.
OVERVIEW
In the analysis, we consider the three months prior to the declaration of a social distancing period as the first period.
With Quantico we were able to identify that at this stage the mentions were up to 1000% less than what was discussed after the announcement of the day. Notable cases are those of department stores, courier and parcel services and supermarkets.
SENTIMENT
The increase in conversations was one of the main indicators that were impacted by the pandemic. Due to the various challenges that the restrictions meant, the sentiment of the conversations was also affected.
As we can see in the charts, all industries experienced large increases in mentions, as well as negative sentiment. Except for the delivery app industry, which saw a decline.