Most companies are Social Juniors
Posted: Thu Feb 13, 2025 3:02 am
In February 2010, the ' Social Media Update 2010 ' showed that most organizations were still experimenting with the organization and use of social media. Now, 2.5 years later, it is time for an update. Have social media activities become more common and further professionalized?
Our ' Social Readiness ' model served as the basis for this research into the organization of social media activities within companies. This model consists of five 'maturity stages' in which companies can find themselves in the field of social media.
What turns out? The organization of social media activities within companies is still australia telegram data quite immature: more than half (56%) can be classified as Social Junior.
The 'maturity' of organizations according to the Social Readiness Model
This means that activities are often centrally coordinated by one person or department. The traditional 'Marketing & Communication' department is generally responsible for this. To organize social media activities, most companies use free tools.
Our ' Social Readiness ' model served as the basis for this research into the organization of social media activities within companies. This model consists of five 'maturity stages' in which companies can find themselves in the field of social media.
What turns out? The organization of social media activities within companies is still australia telegram data quite immature: more than half (56%) can be classified as Social Junior.
The 'maturity' of organizations according to the Social Readiness Model
This means that activities are often centrally coordinated by one person or department. The traditional 'Marketing & Communication' department is generally responsible for this. To organize social media activities, most companies use free tools.