4C Model of the Conversation Company

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Bappy11
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Joined: Sun Dec 22, 2024 6:03 am

4C Model of the Conversation Company

Post by Bappy11 »

Customer Experience: Many companies have started providing online service and are now thinking about the second phase, which is the most common pilot. But maybe there are more things that are possible to improve online service. By playing on this, we integrate social media into the service activities of our company.
Conversation: monitoring social media is a typical first test project that easily becomes scalable. Under this item you can also think about the role of employees in the conversation, when do you engage in the conversation and when not? In this project, for example, the HR department can play an important role and thus get on board with the plans.
Content : a typical pilot is a digital campaign. We need to consider to what extent france telegram data it can be followed up. Drawing up a long-term content plan is also important. We will involve the marketing and communication people in this.
Collaboration : how can we collaborate with the consumer? This too can start with a short pilot and be extended. Furthermore, there are various forms of collaboration to experiment with: you can opt for the large, open forms or just for the small closed platforms. Through these projects, the R&D department may come on board.
When creating a social media integration plan, it is helpful to think about each of these components and what they can do for the organization. And of course, immediately provide steps two and three in the strategy.

What are your experiences with making a fresh start in your projects/campaigns/approach in the field of social media?
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