What is Retail Search used for?

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According to the announcement, the tool is equipped with advanced query understanding to provide shoppers with better search results and semantic search to match product features with website content.

This search tool optimizes results by leveraging user interaction and ranking models, while also including privacy practices that protect retailers' data with access controls.

Retail Search Function
Retailers that have tested Retail Search include saudi arabia mobile database Lowe's, Fnac Darty and Casas Pernambucanas. So far, businesses that have tested the feature have seen an increase in sales conversions, larger cart sizes and better customer engagement, Belwadi said.

Google created the “Retail Search” feature to address inappropriate searches that lead to cart abandonment on e-commerce sites.

The tech giant conducted a survey with Harris Poll indicating that 94% of US consumers abandon a shopping session due to inaccurate search results. The company also said that retailers lose $300 billion in sales annually due to search abandonment in the US.