Some types of campaigns based on storytelling
Posted: Thu Feb 13, 2025 4:38 am
To understand the art of storytelling, there is no one better than the academic Joseph Campbell . This fine man spent decades of his life studying the stories of ancient cultures from both the West and the East to identify the patterns that unified them.
Campbell then came to the conclusion that, in all uae mobile database times and cultures, stories always responded to the same structure and used a few elements: a hero, a challenge, a journey, an enemy, symbols, allies and an ending with a moral.
From these observations was born “the hero’s journey”: a framework used by creatives around the world and in all fields. Studying the elements of the “hero’s journey” is key to building any type of story, be it Star Wars or Apple’s campaign.
Click here for the interactive version
When designing a story for your company, it's worth considering what type of storytelling will work best for you. Here are some examples:
1) Founding story: Many well-known brands have based their campaigns on attributing sentimental value to their founding story. In general, these campaigns are based on the value of family, tradition and effort . They incite loyalty in consumers and a feeling of familiarity with the products. This is the case of brands such as Johnnie Walker, Otto Schneider and Hausbrot.
Campbell then came to the conclusion that, in all uae mobile database times and cultures, stories always responded to the same structure and used a few elements: a hero, a challenge, a journey, an enemy, symbols, allies and an ending with a moral.
From these observations was born “the hero’s journey”: a framework used by creatives around the world and in all fields. Studying the elements of the “hero’s journey” is key to building any type of story, be it Star Wars or Apple’s campaign.
Click here for the interactive version
When designing a story for your company, it's worth considering what type of storytelling will work best for you. Here are some examples:
1) Founding story: Many well-known brands have based their campaigns on attributing sentimental value to their founding story. In general, these campaigns are based on the value of family, tradition and effort . They incite loyalty in consumers and a feeling of familiarity with the products. This is the case of brands such as Johnnie Walker, Otto Schneider and Hausbrot.