MAZDA scores with the CX series
What stands out, when we look at the messages, is that many brands have a clear sentiment in the message and that for all brands the positive sentiment is much greater than the negative sentiment. On average, 19% of the messages around all 48 car brands are positive messages, compared to an average of 9% negative messages. This is a lot higher than the average of the top 100 brands on social media .
If we look at the sentiment score – the number of positive messages minus the number of negative messages – then completely different brands appear to be leading the ranking. Mazda takes the lead here, followed by brands such as Chrysler, Alfa Romeo, Subaru and Hyundai. BMW, Audi and Volkswagen can only be found in the lower regions. It should be noted that the differences between them are quite small. The least positive brands here too are the more expensive and luxury brands. For example, Lamborghini has the least positive sentiment, followed by Maybach, Porsche, Maserati and Ferrari.
Top 10 car brands by sentiment
Top 10 most positive car brands.
Where does this positive sentiment of Mazda come from? This appears to be italy telegram data mainly due to the relatively large number of positive messages and reactions on the Autoweek Forum and Twitter on a number of new models. For example, there was a lot of talk about the new Mazda CX and MX series and about the Mazda Takeri during the Geneva Motor Show. The sentiment therefore appears to be a good indicator to analyze how the introduction of a new model is received by consumers.
Pfff, stuck in traffic again!
The researchers not only analyzed the car brands’ posts on social media, but also looked at the general concept of “car” to gain better insights into behavior. During the four-month period, the word “car” was mentioned no less than 354,000 times on social media. This amounts to almost 3,000 posts per day. In only 22% of these posts, a brand name was mentioned. This means that in almost 80% of the posts, a car was discussed in general terms.