Now that social media are seen as fully-fledged media, the question of whether you as a company will participate in this development no longer applies. But: how do I participate? And with the answer to that question, more and more social media tools are coming into view. Tools with very diverse starting points and possibilities. A complete overview of all tools is impossible. Nevertheless, in this article I will try to explain a categorization of tools and their possibilities. From monitoring to socially engaged .
From monitoring to management
As an organization or brand you are active in the field of social media in various ways:
Monitoring : keeping track of all messages about your company, brand, product or service and drawing conclusions from the data that is shown in the form of statistics. If there is a large amount of data available, in which connections can be made, the nowadays often called ' Big Data ' comes into the picture.
Listening : Monitoring focuses on the statistical value of data, while 'listening' views and reads individual messages based on a filter (e.g. company name, product name, lists or geotags) and defines a follow-up action if necessary.
Respond & create : next to listening, responding is a logical next step. As a company, you also create a lot on social media: status updates, photos, videos and polls, to name a few. Creating is often called 'publishing', which I think is a fairly plastic term: I prefer creating.
Manage : social media affects all departments of an organization. It is therefore necessary to direct questions, ideas and complaints that come in via social channels to the right person or department. And that a response is given. That requires internal management. A response on a medium like
Social media software/tools
Roughly speaking, there are three categories of tools/software when it comes to managing japan telegram data your social media channels, campaigns and the buzz around your brand or organization. There are no strict boundaries to be drawn around these categories. There is overlap and software is subject to development, which means it incorporates elements from other categories. So you can see it as a stage that such a tool is in, although there are also specialist tools that develop more in depth and less in breadth. The categories:
Social media monitoring tools (monitoring)
Social media dashboards (listen, respond, create)
Social media workflow management (managing)
Social media monitoring tools
You could call them the clipping services of the internet: tools that collect all information about certain keywords, such as your brand, product, service, competition or industry. Most messages that are collected usually come from Twitter, given the 'openness' of this medium. Facebook, Hyves, LinkedIn and Google+ messages are also collected. In addition to the amount of messages, these tools often also allow you to show and analyse the reach, sentiment (manual or automatic), the most important influencers and most discussed topics. This type of tool focuses mainly on processing the large amount of data and presenting the results clearly.