The vision on social flows from the identified opportunities, the social readiness level and the company objectives. The condition for success is that the social vision and social objectives – innovation, branding, sales etc. – are set up together with top management to create involvement from above.
“ We want to be the most accessible and service-oriented insurer for all laos telegram data our customers and advisors. Service innovation and retention of existing customers are the most important social objectives to realize our vision ”. Thomas
It then starts with redefining the identity, because if you want to be customer-oriented, you have to be customer-oriented. Determine what the corporate culture is and to what extent it is customer-oriented, transparent and authentic. For example, having a Facebook page does not mean that an organization is customer-oriented. Define the 'gap' between the current identity and the desired identity of the organization to realize the social vision. Create a targeted social action plan to gradually close this gap.