In conclusion
Finally, like everyone else, I am looking for more than just products: I want experiences and social connections. I let the appropriate term leak in the first part: tribe. Indeed, new technologies are giving a new dimension to the concept of tribal marketing born in the 1990s. They allow it to be implemented in a very short time frame for a controlled investment.
This concept was popularized by. His work explores how individuals seek to group together in communities that share common values, passions, or cultures, and how brands can play a role in these groupings. In an inc qatar telegram data reasingly individualized society, consumers feel a growing need to connect with groups that share their values and passions. The idea is that modern consumers are not only looking for products for their functional qualities, but also for their ability to symbolize social connections. According to him, traditional marketing, centered on the individual, is no longer enough. Tribal marketing, on the other hand, emphasizes the emotional and community connections between consumers.