Targeted advertising on VKontakte

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Advertising on Vkontakte
VK offers three ways to promote: targeted advertising, seeding, and integration into gaming applications within the social network.

The VK advertising account allows you to set up an advertisement in two formats: “Advertisement post” and “Text and graphic block (TGB)”.

Targeting Vkontakte

Advertising​ ​post — ads are embedded in the canada mobile database news feed or on the community wall. Users see them along with the usual content they are subscribed to and friends' publications.

An advertising post may contain pictures, videos, audio recordings, a button, a survey and a form for collecting applications. Advertising posts are shown on a computer, in the mobile version of the site and in mobile applications.

Text and graphic block — ads in the format of a small picture and short text, which is only available in the desktop version of the site. When clicking on a text and graphic ad, the user follows the link to the site or community.

Targeted ads on Vkontakte are suitable for promoting brands, products and services. The effectiveness of advertising and maximum response depends on the targeter's understanding of the target audience .

Crops
Seeding — reposts and publications about a brand or product in popular communities. Subscribers are loyal to an advertisement when they see it on the pages of their favorite group or public.

An advertising publication on the topic of the community goes well. Seeding works when the brand has a mass audience on VKontakte or the product is in demand in a specific niche, and the publication is posted in a professional community.