Key points to keep in mind

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Google Ads mobile advertising is the key to reaching your brand’s potential customers who are on the go and are often more inclined to make a purchase. If you use both desktop and mobile ads, make sure to tailor them to specific audiences, as desktop and mobile users are two completely different people. They have different behaviors as well as user experiences, so you need to make sure your ad formats, creatives, and messaging also differ depending on the audience you want to target. Learn from your top-performing competitors and see how they adjust their advertising strategies for different devices. Use these insights to provide the best paid search experience to mobile and desktop users and create a message that perfectly suits your target audience.

Learn from your competitors to provide the best possible mobile payment experience.

Use your findings to create a message that appeals to your target audience.

5.- Discover how your competitors mix their paid and organic strategies
Last but not least, by looking at how other advertisers are combining SEO and PPC strategies, you can better understand what's happening in the ever-changing search landscape.

When it comes to paid or organic traffic, the discussion seems to be never-ending.

Should you bid on a keyword if you rank number one organically for that term?

Or should you remove this keyword from your PPC campaign?

PPC Competition Strategies - SERPs

Comparing your competitors' efforts, both in paid advertising and organic results, will give you a good idea of ​​the tactics other advertisers in your niche are using.

In the Keyword Gap tool , you can compare both organic and paid keywords to advertise on terms that already rank well organically.

PPC Competitive Strategies - Common Keywords

In this screenshot you can see that the website analyzed has launched paid ads with some of the keywords that it already has positioned on the first page of Google.

PPC Competitive Strategies – Paid vs Organic

Finding out what keywords your competitors are searching for and what efforts they are making to rank for them will help you shape your own PPC campaign.

This information can be your ace in the hole, as it will give you an idea of ​​where you should direct your advertising investment.

Key points to keep in mind
Analyze your competitors’ efforts in both organic and paid terms. Discover their most commonly used tactics, as well as the gaps in their strategies.

Use your findings to find ways to beat the PPC sharks in your industry.

6.- CPC estimate: evaluate the cost of doing PPC in your region
When planning an advertising campaign, it is necessary to have a clear vision of what is happening in the market.

For businesses targeting multiple locations within a country, it’s worth evaluating the potential of a local PPC strategy for your specific industry.

People search for different things in different places, and the average cost advertisers pay per click varies by location.

If you run local ad campaigns, you can use the CPC Map tool to find out the average CPC in email list canada different regions for your specific niche.

This information will help you allocate your budget wisely across your local advertising campaigns.

The CPC Map tool is an interactive map that shows the average CPC in a particular state or region for 17 industries ranging from online banking and real estate to fashion retail and travel stores.

The tool is currently available in several countries, including Spain, the United States, the United Kingdom, Canada, India, Australia, Brazil, Italy, France, Germany, Austria, South Africa and Russia.

This tool also allows you to check the average volume of queries related to a particular niche in different areas.