Omnichannel eCommerce: Role, Benefits, & Strategy

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eCommerce industry analysts have found that 44% of B2C buyers and 58% of B2B buyers research a product online before buying it at physical stores. Even within stores, much comparison and analysis continues through online searches. So, what should businesses do to handle customers from multiple sales channels?

The first thing businesses need to change in order to handle online buyers better is their sales approach. The shift to unified sales channels can become the best strategy for your business. Whether customers use in-store kiosks, multiple devices or platforms, the sales experience should be consistent. Statistically, nearly 73% of online buyers use more than one sales channel to purchase online.

ecommerce omnichannel strategy
But how does multichannel differ from omnichannel?
The present eCommerce practices show three different types of sales channel pakistan phone number list approaches a business can offer: Single channel, multichannel and omnichannel eCommerce.

Single channel eCommerce:
This is the traditional method of selling products using a single sales channel. This can be having only one physical store, a webshop, a market, or an online marketplace. However, a single channel restricts the flow of traffic to your store. To enhance the buying experience, you must offer multiple channels where customers can arrive and buy a product.