Accelerated by the context of the pandemic,

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Four in ten (41%) believe that policy changes could help journalism, compared to just 18% in 2020. Around a quarter (24%) fear that interventions will make the situation worse. These regulations require adapting certain models and practices, among others for proprietary data. Indeed, the laws already put in place by the GDPR for three years are reinforced by browser policies, particularly Safari and Chrome , which will eventually no longer support third-party cookies. Publishers will increasingly have to seek to enrich their first-party databases through interactive features, events and contests.

We are therefore observing an increasingly important digital rcs database anchoring for publishers. This practice involves both new uses and new forms of content. To meet the needs of readers to navigate in a changing world, and to meet their own needs in terms of economic sustainability, publishers must therefore bounce back via these new practices which should continue to accelerate for the year 2022. The challenges linked to the development of new technologies such as the metaverse, cryptocurrencies and NFTs are also likely to continue to fuel these dynamics and predict new trends for the years to come.


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