If possible, use the same colors and symbols to represent the same concepts. For example, if you are going to express the negative feeling in red, keep it in that same color on all slides.
If you can use drawings or photos that represent important concepts to be presented, do so, you will save the reader time in understanding that slide.
Whether it's statistical tables or screenshots, don't forget to highlight the most important aspects of each piece of information you're presenting. Just keep it short - a paragraph of 2 or 3 lines is enough .
The description also serves to add contextual information mexico whatsapp number as the universe of the sample, which social network you are analyzing, how many comments were analyzed in total, the time period analyzed, etc. You could do this as footnotes .
. Identify the findings of the study
Be clear about what is most important to say in this report and ask yourself questions about the information you have analyzed: What impacted you most from what you saw in the analysis? What differences do you find between this and another period analyzed? Did something good or bad happen for the brand? What went well and should be repeated?
Sometimes, if we are asked about specific topics, we will respond in detail because we have read many comments and interactions with the brand and we know what is going on. However, when trying to capture it in a report, we may not know where to start or what is important to say. So remember to remember what they need to know (slide 4).
. Write logical conclusions and recommendations
The recommendations you suggest must be supported by facts or data. Don't forget to present them clearly and make the consequences evident.
Incorrect There was an excellent response on Facebook. Therefore, it is recommended to develop activities on the Twitter channel.
Correct Facebook had good results, growing in interactions this month, however other networks such as Twitter did not have the same success. Therefore, it is recommended to generate new activities that increase interaction on this social network.
Conclusions are statements that summarize the report's findings. To make your statements reliable, be sure to back them up with verifiable data in the report. For example:
Incorrect The campaign was a success because it delighted many users.
Correct The campaign was well received by the community as it achieved a positive sentiment of over 70% and a reach 40% greater than other publications.
Use descriptive and eye-catching titles
Imagine that you are writing the headline of a news story. It should be brief and arouse the reader's interest, but also give you a preview of what you are going to find on the slide.
Bad The Chizitos campaign achieved an impact never before seen in the snack industry, becoming the brand with the most engagement on the planet
Well Chizitos: the world champion of engagement
9. Add cover, date and author of document
You've already done a great job of analysis, make it stand out even more with these details:
Use a cover that matches your theme or brand, just like putting together a magazine. The cover is also an element that invites people to read the document.
Provide the author and some contact information in case questions need to be answered. Don't try to go unnoticed and be proud of your deliverable.
Don't forget that you are creating a document that will be shared and read at any time in the future. That's why it's important to specify the creation date.